Privacy Policy

Last updated: July 24, 2026

True Motion Ebike operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). Our store is powered by Shopify, which helps us deliver the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any part of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

Personal Information We Collect or Process

"Personal information" refers to information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or that has been de-identified so it can no longer be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process:

• Contact details including your name, billing and shipping address, phone number, and email address.
• Financial information including payment card details, transaction details, and payment confirmations.
• Account information including your username, password, security questions, and account preferences.
• Transaction information including products you view, add to cart, purchase, return, or exchange, and your order history.
• Communications with us including information you share when contacting customer support.
• Device information including your IP address, browser type, and other device identifiers.
• Usage information including how you interact with and navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, place an order, or contact us;
• Automatically through the Services including through cookies and similar technologies when you browse our site;
• From our service providers who help us operate the Services, such as payment processors and shipping partners;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information to:

• Provide and improve the Services — process payments, fulfill and ship orders, manage your account, process returns and exchanges, and personalize your shopping experience with our electric bikes and accessories.
• Market and advertise to you — send promotional emails, texts, or mail, and show you relevant ads based on your activity on our site or elsewhere.
• Protect security and prevent fraud — authenticate your account, secure transactions, and detect or prevent fraudulent or unsafe activity.
• Communicate with you — respond to customer support requests and maintain our relationship with you.
• Comply with legal obligations — respond to lawful requests, enforce our policies, and meet regulatory requirements.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate business purposes, including:

• With Shopify and other vendors who perform services on our behalf, such as payment processing, data analytics, customer support, cloud hosting, and order fulfillment.
• With business and marketing partners to advertise to you, including through Shopify's personalized advertising features based on your activity across different merchants and websites. You can opt out of this type of sharing here.
• When you direct or consent to disclosure, such as through social media integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction, such as a merger or sale, or to comply with legal obligations, enforce our policies, or protect the rights and safety of our business and users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for us. Information you submit may be shared with Shopify and its service providers, which may be located in countries other than where you reside. Shopify may also use certain enhanced features that incorporate data from your interactions with our store, along with other merchants using Shopify. In these cases, Shopify is responsible for that processing, including responding to your requests to exercise your rights. To learn more, you can review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of these third-party sites, and we recommend reviewing their policies before providing any personal information. Inclusion of a link does not imply our endorsement of that site or its operator.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below so we can delete it. As of the date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee absolute security of your information, including information sent to us in transit. We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information, subject to certain exceptions permitted by law:

• Right to Access / Know — request access to the personal information we hold about you.
• Right to Delete — request that we delete personal information we maintain about you.
• Right to Correct — request that we correct inaccurate personal information.
• Right to Portability — request a copy of your personal information or that we transfer it to a third party, in certain circumstances.
• Right to Opt Out of Sale or Targeted Advertising — depending on where you live, you may opt out of the "sale" or "sharing" of your personal information for targeted advertising. You can exercise this right here. If you visit our site with the Global Privacy Control signal enabled, we will treat this as an opt-out request where required by law. Learn more at globalprivacycontrol.org.
• Managing Communication Preferences — unsubscribe from promotional emails at any time using the link in those emails. You may still receive non-promotional emails related to your account or orders.

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing your request, and you may designate an authorized agent to act on your behalf, subject to identity verification. We will not discriminate against you for exercising any of these rights.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live. Where required, we rely on recognized transfer mechanisms, such as Standard Contractual Clauses, to protect personal information transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. Any changes will be posted on this page with an updated "Last updated" date.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights described above, please contact us at support@tmebikeshop.com.